Audience Hub - FAQ

What is an Audience?

An Audience refers to a specific segment of users who share common attributes & behavior patterns. Example. Desktop Visitors, High value spenders.

What is Audience Overlap Information?

Audience Overlap provides you with details about the visitors who overlap between the different Audience segments configured.

How can I access the Audience Overlap Information?

Click on the ‘overlap’ icon next to each Audience name from the Audience Listing Table. Please click here, to find details about Audience Overlap.

Can I create a custom Audience?

Click on the ‘Upload New’ CTA from the Audience listing screen, and upload any audience information as a csv file.

To upload a new audience, is CSV the only supported format?

At this point, only CSV. We can support more formats in future releases

What does the audience editing screen look like? What all can be edited in the audience?

Currently we don’t support editing of existing Audiences.