Audience Preset
Using Audience presets
Preset Audience computation is done once every 24 hours at the time specified by you.
| Audience Segment | Description | Lookback | Supported Industries (Retail, Healthcare, Finance, Media, Classifieds, Gaming, Education, Travel, Food) |
|---|---|---|---|
| New visitors | Customers who are visiting your site for the first time | lifetime | Yes, for all Industries |
| Customers with only 1 order | Customers who have made only one order in their lifetime on the site. | lifetime | Yes, for all Industries |
| Repeat visitors with no cart additions or purchases | Customers who have repeatedly visited your site but never made any cart additions or purchases | lifetime | Only for Retail (Cart Page might not be available for non retail industries) |
| Cart Abandoners | Customers who have added a product to cart in the last 30 days but not made a purchase | 30 days | Yes, for all Industries |
| Repeat Buyers | Customers who have made more than 1 purchase in their lifetime on the site. | lifetime | Yes, for all Industries |
| High Spenders | Customers who spend more than an average spender in the last 3 months | 90 days | Yes with data constraints (Depends on whether the industry contains a price field.) |
| Full Price purchasers | All products purchased at full price in the last 3 months | 90 days | Yes with data constraints (Depends on whether the industry contains a price field.) |
| Discount Purchasers | All products purchased at discounted price in the last 3 months | 90 days | Yes with data constraints (Depends on whether the industry contains a price field.) |
Bulk Purchasers Browsers without blox.ai engagement | Customers/Dealers/Wholesale purchasers who make bulk purchases in the last 3 months Customers who view products without clicking on recommendations in the last 3 months | 90 days 90 days | Yes with data constraints (Depends on whether the industry contains a price field.) Yes, for all industries |
| Browsers without any blox.ai exposure | Customers who view products without viewing any recommendations in the last 3 months | 90 days | Yes, for all Industries |
| Purchasers without any blox.ai engagement | Customers who have made purchases without any clicks on blox.ai modules in the last 3 months | 90 days | Yes, for all Industries |
| Purchasers without any blox.ai exposure | Customers who have made purchases without exposure blox.ai modules in the last 3 months | 90 days | Yes, for all Industries |
| Desktops Visitors | Users who have visited the site from Desktop | 90 days | Yes, for all Industries |
| Mobile Visitors | Users who have visited the site from Mobile | 90 days | Yes, for all Industries |